We’ve cut down the seventh week of lectures to be even shorter and combined them into one podcast.
Kevin Hale gave both lectures this week. Kevin’s a partner at YC and cofounded Wufoo. His first lecture is on how to improve conversion rates and his second lecture is on pricing for startups.
Topics
00:00 – Intro
00:27 – Kevin Hale – How to Improve Conversion Rates
1:02 – Why we care about conversion rates
2:02 – Shareware conversion rate is .5%
2:22 – Casual download games is 2%
2:32 – Freemium SaaS range from 1.5 to 5%
3:57 – Knowledge spectrum
5:52 – The one button interface
6:37 – What is the call to action? And the magic moment.
8:02 – What is it?
8:38 – Is it right for me?
9:02 – Is it legit?
9:22 – Who else is using it?
9:52 – How much? What’s the catch?
10:39 – Where can I get help?
11:30 – Kevin Hale – Startup Pricing 101
13:15 – Monetization gives you the biggest bang for your buck
14:35 – Price thermometer
16:35 – Mistake 1 – Prices are too low
16:55 – Mistake 2 – Underestimate costs
17:08 – Mistake 3 – Don’t understand your value
17:27 – Mistake 4 – Focus on wrong customers
18:05 – Sales and profit over a product’s life
19:20 – Why is pricing innovation hard?
21:27 – How to optimize prices
22:32 – $1B formula
24:05 – Price and complexity
26:55 – 10 – 5 – 20 rule
28:20 – Summary
Subscribe
iTunes
Breaker
Google Play
Spotify
Stitcher
SoundCloud
RSS
Transcript
A transcript is on the way.
Via Y Combinator.
Comments
Post a Comment